User Behavior Based Biometrics: The New Frontier

Gone are the days when online security could be trusted to a simple username and password combination or simple identity checks. As fraudsters got better at bending and breaking the system, e-commerce and digital banking initiatives had to keep pace, creating tough rule-based systems to check for fraud and adding new technology like IP detection and Device ID. But even these measures are no longer enough. As this article explains, the next great leap in digital security isn't based on a device or a password, but on the user themselves--User Behavior Based Biometrics.