Friday, April 12, 2013

Reading Is So 20th Century

I received this pitch yesterday for 2 - 3 minutes videos.

"Reading is so 20th century. That's why MaaS360 has created quick hit videos to make you a master in mobility management. You'll know so much about mobile device, app and doc management, people will actually think you read a white paper."

Then there was this this from Spectrum. Videos and slideshows are taking the place of print in presenting technical information.

What's more, there has been a lot of news about new 'long-form' websites publishing pieces longer than magazine artiles and shorter than books. Sign of things to come? Does anyone read books anymore?

It took USA Today to dumb-down newspapers. What's next?